Meet the maker

Meet Jason

I've been building things out of wood since I was a teenager. While everyone else in school woodwork was making spice racks, I built a stick-back rocking chair — I was fifteen or sixteen, and it's still in daily use today.

I trained as a cabinetmaker at Rycotewood College near Oxford, then studied furniture and industrial design, and spent years afterwards working as a furniture designer and maker across timber and pretty much every other material. I even built a couple of canoes for fun in my twenties — long before I had any idea it would become a business.

How Campbell Canoes started
Jason hand-finishing a canoe hull in the Campbell Canoes workshop
How it started

From an idea to a waiting list

A lifetime spent working with wood, one gap in the market, and — today — a small team who share the same obsession with getting it right.

1

A gap in the market

On one side of the market, wood-strip canoes are stunning — but expensive and heavy, being all timber. On the other, plastic-gunwale canoes are brilliant workhorses, but not much to look at. I saw space for something in between: a fibreglass hull for strength and weight, paired with proper hand-finished timber for the gunwales, yoke, seat and decks — and a traditional, curved bow and stern instead of the flat profiles most modern canoes use.

2

Built in a scout hut

I'd had the idea for years, but lockdown is what actually got it made. My work as a business coach dried up almost overnight when clients across the world stopped travelling, and I thought: there's never going to be a better time. I hired the unused boat shed at a local scout hut and spent six months getting the design right — binning more timber than I'd like to admit. I put the first canoe on Facebook Marketplace just to see if anyone else liked it as much as I did. It sold within the hour.

3

Where it's led

I built the next one, designed the logo, built the website, and Campbell Canoes was properly under way. Within a few months we had a waiting list, and an enquiry from a customer in Perth, Australia asking if we could ship one out to him. Since then we've grown into a small, dedicated team — a skilled fibreglasser shapes every hull, and a couple of specialist woodworkers help me hand-finish the gunwales, seats and decks. Every canoe is still put together and finished by me personally before it leaves the workshop, one at a time, by hand.

Building a Canoe for my Solo Fishing Adventures — Tom Wilshaw, YouTube
On youtube

Watch a Campbell canoe being built — with fishing YouTuber Tom Wilshaw

Fishing YouTuber Tom Wilshaw came to the workshop and built his own Campbell canoe alongside us, start to finish, on camera. It's one of the best ways to see how a canoe actually comes together — and get a proper feel for the workshop, the process, and the people behind it.

Watch the video Or watch it on YouTube
Jason as a boy, out on the water — a lifelong love of boats Jason, founder of Campbell Canoes Jason out on the river with friends in Campbell canoes Jason and Nova the workshop dog

"Every canoe still starts the same way it did
in that scout hut — one at a time, by hand."

Jason, founder & maker
Got a question only I can answer?

Let's talk it through

Answer five quick questions and I'll pick up the conversation personally, or skip straight to a call or WhatsApp.

Answer the 5 questions Call 07743 800088 WhatsApp Jason
Campbell Canoes — For Life
Jason hand-finishing a canoe hull in the Campbell Canoes workshop Meet the maker

Meet Jason

I've been building things out of wood since I was a teenager. While everyone else in school woodwork was making spice racks, I built a stick-back rocking chair — I was fifteen or sixteen, and it's still in daily use today.

I trained as a cabinetmaker at Rycotewood College near Oxford, then studied furniture and industrial design, and spent years afterwards working as a furniture designer and maker across timber and pretty much every other material. I even built a couple of canoes for fun in my twenties — long before I had any idea it would become a business.

How Campbell Canoes started
How it started

From an idea to a waiting list

A lifetime spent working with wood, one gap in the market, and — today — a small team who share the same obsession with getting it right.

1

A gap in the market

On one side of the market, wood-strip canoes are stunning — but expensive and heavy, being all timber. On the other, plastic-gunwale canoes are brilliant workhorses, but not much to look at. I saw space for something in between: a fibreglass hull for strength and weight, paired with proper hand-finished timber for the gunwales, yoke, seat and decks — and a traditional, curved bow and stern instead of the flat profiles most modern canoes use.

2

Built in a scout hut

I'd had the idea for years, but lockdown is what actually got it made. My work as a business coach dried up almost overnight when clients across the world stopped travelling, and I thought: there's never going to be a better time. I hired the unused boat shed at a local scout hut and spent six months getting the design right — binning more timber than I'd like to admit. I put the first canoe on Facebook Marketplace just to see if anyone else liked it as much as I did. It sold within the hour.

3

Where it's led

I built the next one, designed the logo, built the website, and Campbell Canoes was properly under way. Within a few months we had a waiting list, and an enquiry from a customer in Perth, Australia asking if we could ship one out to him. Since then we've grown into a small, dedicated team — a skilled fibreglasser shapes every hull, and a couple of specialist woodworkers help me hand-finish the gunwales, seats and decks. Every canoe is still put together and finished by me personally before it leaves the workshop, one at a time, by hand.

Building a Canoe for my Solo Fishing Adventures — Tom Wilshaw, YouTube
On youtube

Watch a Campbell canoe being built — with fishing YouTuber Tom Wilshaw

Fishing YouTuber Tom Wilshaw came to the workshop and built his own Campbell canoe alongside us, start to finish, on camera. It's one of the best ways to see how a canoe actually comes together — and get a proper feel for the workshop, the process, and the people behind it.

Watch the video Or watch it on YouTube
Jason as a boy, out on the water — a lifelong love of boats Jason, founder of Campbell Canoes Jason out on the river with friends in Campbell canoes Jason and Nova the workshop dog

"Every canoe still starts the same way it did
in that scout hut — one at a time, by hand."

Jason, founder & maker
Got a question only I can answer?

Let's talk it through

Answer five quick questions and I'll pick up the conversation personally, or skip straight to a call or WhatsApp.

Answer the 5 questions Call 07743 800088 WhatsApp Jason
Call WhatsApp Ask Jason